Give your morning a fresh start by brushing your teeth with the Closeup Diamond Attraction Fresh White Toothpaste. It is formulated to give you all-day protection from germs. It gently removes stains due to coffee, tea, and more to give you clean, white teeth. Your breath will stay fresh and odor-free. Along with freshness, it also helps fight cavities. Your gums will be stronger and healthier too. It is a safe addition to your home.